May 25th, 2017

Gulf Lubricants is an up and coming brand from Nu-Tier that was established in 2010. They offer a multifarious selection of products within the industry, but we are going to focus on their Passenger Car Engine Oil in this article. Finding the right Engine Oil for your business is not easy. Many questions come to mind along the journey. Does the product line cover all the specifications for the cars I service? Is this a name brand people recognize? Will the oil protect my customer’s…


May 9th, 2017

In the lubricants industry, various “Rack Systems” have become increasingly popular over the last few years. With this very sought-after product, many brands have generated their own versions. Regardless of the brand, the basic benefits are comparable and worth consideration for your business. Let’s start with the Rack. Around 80 inches in height and various widths, this metal frame can be easily assembled and is designed to free up space. Our options include the Ecobox™ (3×3 & 6×6),…


April 6th, 2017

F.W. White and H.P. Bagley established White & Bagley Company in 1888 located in Worcester Massachusetts. They wanted to develop a practical motor oil of uniform quality with a long service life and good protective properties. In 1905 they developed Oilzum, one of the first brand name motor oils! Oilzum is still available today from Dennison Lubricants, Inc. Listen below to the “History of Oilzum” Podcast recording to learn more about this nostalgic brand from Fred Frazee. Fred has over 35…


March 8th, 2017


Daniel Carl Dennison, 62, passed away on March 3rd, 2017, after a brief Illness. After serving his country in USMC, Dan held several positions in the lubricants business before founding his own fuel and environmental company with his brother Dale. For the last fifteen years Dan has held several positions at Dennison Lubricants in Sales and Operations Management. For the last decade Dan served as the Purchasing Manager for blended products. He enjoyed great rapport with his many colleagues and…


November 4th, 2016


CK-4 & FA-4 Oils In 2017 there will be two new API Heavy Duty- Engine Oil Categories. CK-4 and FA-4 will be the standards to meet the new EPA and NHTSA emission legislation. These changes will result in improved fuel economy and a reduction in carbon dioxide. CK-4 and FA-4 oils will be introduced into the market on December 1st, 2016 and will eventually replace the CJ-4 category that has been the API industry standard for the past 10 years. Let’s take a closer look at the new…