F.W. White and H.P. Bagley established White & Bagley Company in 1888 located in Worcester Massachusetts. They wanted to develop a practical motor oil of uniform quality with a long service life and good protective properties. In 1905 they developed Oilzum, one of the first brand name Motor Oils! The product was carefully produced to a high standard of quality to meet the needs of early automobiles. The Motor Oil was used by professional drivers across the country winning several Indianapolis 500 races. It also was in vehicles that set early land speed records.
Oilzum is still available today from Dennison Lubricants, Inc. Listen below to the Podcast recording to learn more about this nostalgic brand from Fred Frazee. Fred has over 35 years’ experience with the brand and was with the White & Bagley Company for two decades.
History of Oilzum:
Interviewer: Scott Burian (Marketing Manager)
Respondent: Fred Frazee (Automotive Sales Manager)
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